Located in Mexico’s Riviera Maya, the Tulum area has established itself as one of the most attractive tourist and real estate investment destinations in the country, thanks to its unique combination of natural beauty, sustained growth in the tourism sector and a remarkable potential for capital gains that have captured the attention of both national and international investors. Discover below the main real estate investment trends in Tulum, offering a complete guide for those seeking the best opportunities that this paradise offers in real estate investment and returns.
Tulum: a destination for tourism and sustainable real estate investment
It is no secret that Tulum has experienced an exponential growth in recent years, positioning itself as one of the most sought after destinationspositioning itself as one of the most sought-after destinations for tourists from all over the world to spend a few weeks, and in some cases months, thanks to the good weather that the area offers. In addition, there are several factors that have also contributed greatly to this interest:
- Natural beauty: White sand beaches and crystal clear waters, as well as virgin jungles and cenotes create paradisiacal environments that attract millions of visitors annually.
- Culture and history: The presence of Mayan archaeological ruins adds significant cultural value, offering tourists an enriching and educational experience to understand firsthand much more about one of the richest and most ancient cultures in all of history.
- Developing infrastructure: Steadily improving infrastructure, including the construction of the international airport and the integration of the Tren Maya, facilitates access and mobility within the region, further boosting tourism and jobs for locals.
The impact of tourism on the real estate market is remarkable. The high demand for lodging, especially throughout the year, has generated a significant appreciation in property values, making Tulum a fertile ground for profitable investments. Such has been the impact of this phenomenon that Louis Vuitton decided to acquire the Belmond hotel in the Riviera Maya because they have understood that high-end tourism will gain much more strength in the coming years.
What is the profile of the investor interested in Tulum?
Tulum attracts a wide variety of both domestic and international investors, with a strong presence of buyers from the United States, Canada and several European countries. In addition, Mexican investors are also showing increasing interest, especially those looking to diversify their portfolios by taking advantage of the region’s tourism appeal and growth potential.
Main investment motivations:
- Vacation rentals: The popularity of platforms such as Airbnb and investment modalities such as fractional and second home, allows generating constant income through short and medium term rentals.
- Capital gain: The constant appreciation of property values guarantees an attractive long-term return. According to the latest data projected by the Mexican Association of Real Estate Professionals (AMPI), capital gains in Tulum have experienced an average annual increase of 8 to 10 percent.
- Lifestyle: Many seek a paradisiacal retreat for vacation or retirement, either permanently or just one season a year, and Tulum has become one of the best options as it combines an excellent investment with superior quality of life.
Key real estate market trends in Tulum
- Sustainable development
Demand for real estate projects that respect the environment and promote sustainability is on the rise. Investors are looking for eco-friendly and certified properties that integrate harmoniously with nature and local communities. Tulum has positioned itself as a leader in this area, with developments that incorporate sustainable practices and preserve the region’s biodiversity.
- Luxury homes
The high-end segment in Tulum is in full growth. The demand for luxury properties, both national and international, has increased significantly. These homes offer exclusive amenities such as private pools, gyms, gardens, BBQ areas, sky bars, infinity pools and personalized services, attracting buyers seeking a superior living experience.
- Vacation Rentals
Digital platforms such as Airbnb and booking.com have popularized the vacation rental model in Tulum. This trend allows investors to maximize their income through high occupancy throughout the year. Effective strategies include professional property management, rate optimization and offering additional services to enhance the guest experience.
- Fractional Ownership
Investing in fractional ownership has become an attractive option for those who wish to diversify their investments without committing large sums of capital. This model offers advantages such as risk reduction and the possibility of access to high-end properties. However, it also has disadvantages such as less autonomy in management and dependence on the other co-owners.
- Land and development of new projects in presale
Land investment in Tulum is a long-term strategy with high development potential. The areas with the highest growth projection include areas close to the beach, the city center and future developments such as Villas Accra. Acquiring land in these locations guarantees substantial appreciation in value, especially with infrastructure projects underway.
Villas Accra, an innovative experience for tourism and investment in the heart of Tulum.
Accra Villas represents a new era in the Tulum real estate market, combining privacy, luxury and a community focused on holistic wellness. Situated adjacent to Tulum’s vibrant downtown and just five minutes from the beach and hotel zone, these villas offer a privileged location that balances residential tranquility with easy access to the city’s main attractions.
Each villa in Accra is designed to nurture all aspects of personal well-being, encompassing emotional, intellectual, environmental, spiritual and social dimensions. Amenities include a fully equipped gym, a yoga area for meditation and exercise, a pool for relaxation, coworking spaces for remote workers, lounge chairs to enjoy the sun, a barbecue for social gatherings, a firepit for starry nights and a Jacuzzi for moments of deep relaxation. These facilities are carefully designed to provide a holistic and enriching living experience.
Committed to sustainability, the Villas Accra Accra Villas set a new standard in forward-thinking residential design, protecting and respecting the natural environment. Each property is built under strict architectural practices that include the use of eco-friendly materials, the conservation and maximization of vegetation, and an efficient design that minimizes energy consumption and environmental impact. This approach not only preserves the natural beauty of Tulum, but also ensures a more comfortable and responsible lifestyle for its residents.
Accra also has a shopping plaza located at the entrance of the residential complex, which includes self-service and convenience stores, offering a variety of options, products and services to facilitate the daily life of its residents. Proximity to three spectacular cenotes-Calavera, Tankah and Zacil-Ha-allows residents to enjoy unique recreational activities such as swimming and snorkeling at these ancient sacred Mayan sites.
The Accra Villas are also close to the best beaches of Cancun, a paradise surrounded by turquoise waters and white sand, as well as the vibrant center of Tulum, where you can discover its best corners and enjoy a town with all the facilities and dreamy surroundings. Just 10 minutes away is the emblematic archaeological site of Tulum, where Mayan structures, mural paintings and the historic city wall that gives the city its name can be seen. In addition, the proximity to Playa del Carmen, known for its water adventures and lively nightlife, adds additional value to the investment in Villas Accra.
Everything you need to know about this spectacular investment opportunity in Tulum can be found in our brand new marketplace. Visit it and contact a real estate advisor today.
Investing in Tulum real estate represents a unique combination of attractive returns and an enviable lifestyle. Its focus on sustainable development, solid legal backing, high tourist flow and commercial opportunities make Tulum a highly profitable investment option. However, it is essential to conduct thorough research and get the right advice to maximize returns and minimize risks. With current trends and continued growth in the region, Tulum is positioned as one of the best real estate investment opportunities in Mexico. At Nolab we have experts in this area ready to provide you with full support in your investment process. Contact us and get started today.
