The way of doing business has evolved at an accelerated pace in recent decades. Twenty years ago there were no service modalities that we use every day and that, today, we could not imagine our life without them; food, transportation, purchases of any type of item and, of course, the real estate sector is finally moving in the right direction to improve transactions between buyers and sellers around the world.. It is clear that the adoption of new disruptive technologies has improved operational efficiency at every stage of buying and selling, but how has this been possible? Discover below all about the PropTech industry in Mexico and how the upgrade to one of the most traditional business models positively impacts the economy of Mexican society.
What is PropTech?
The term proptech was confusing until a few years ago, mainly because of the different approaches to work and innovation that were beginning to appear. When we talk about proptech we are merging two concepts, “property” and “technology”. Today we can define the concept of proptech as the set of original and adapted technological innovations for the marketing of real estate. On this path we find the development of new digital ecosystems for real estate sales and purchasesThe automation of processes such as customer tracking, lead generation, transaction facilitation, development of better customer-focused experiences, to name a few. The main objective of the proptech industry is to revolutionize the way real estate business is done around the world.
Value chain in the proptech industry
Proptech: a revolutionary business model for the real estate industry in Latin America
As we saw in the previous infographic, the proptech model has several areas of discipline, from the construction of projects to the investment scheme in finished and ready-to-inhabit properties. Currently, the use of specialized data and the focus on customer experience have motivated the implementation of new methodologies for the purchase and sale of all types of real estate. Proptechs are also opening a new window of opportunity for investors, developers and promoters looking to access new forms of capital.
Data from the Inter-American Development Bank, in their latest report PropTech in Latin America Mexico, Brazil and Colombia are positioned as the 3 main emerging hubs for the proptech industry in LATAM . In addition, Currently, 36% of the proptech industry in Latin America is in a stage of growth and expansion, according to the IDB study. The study also points out that Mexico is leading the way in terms of Proptech industry operations, as it represents a much more attractive destination for the internalization of Spanish-speaking companies.
New approaches to the real estate industry in Mexico
The integration of new technologies in the traditional real estate industry ranges from land use, construction and project development, through the vital marketing stage, to investment models that are highly attractive to all types of investors.
A great example of the proptech value chain in Mexico is Santa Fe Reservea real estate project that, from the first stages of the chain, commitment to the preservation of a natural ecosystem thanks to the implementation of sustainable methodologies and technologies.The plant is equipped with solar panels and plants for the treatment of the water used.
However, Reserva Santa Fe goes one step further than the first steps in the value chain and works hand in hand with Mexican proptech company Nolab to maximize your conversion opportunities through new digital marketing strategies and a methodology focused on customer experience.
The Reserva Santa Fe project is led by DECO for the overall design of the project and Taller ADG for the development of the luxury villas.
Artificial intelligence, user experience and data analytics; key factors for proptech innovation
The proptech industry in Mexico has become a driver of innovation for the real estate sector in each of its phases. Digital transformation has enabled a more user-friendly implementation of new technologies such as artificial intelligence, and the integration of new methodologies with a specialized focus on the user and data analysis. These factors have been key to the growth and development of better opportunities, for both customers and buyers, from developers to investors.
Artificial Intelligence
Artificial intelligence represents a revolution in how material and content is generated to promote more financial transactions and sales closings. We recently developed a brief specialized guide on the use of these technologies: How to use ChatGPT and Midjourney? Keys to boost real estate sales. In short, these two tools are capable of developing texts and images from clear and precise indications. From much more eye-catching copy and 100% original renders. We invite you to read the previous article to learn all about it.
2. UX / UI
On the other hand, we have methodologies focused on the development of ecosystems that put the user at the center of everything, or as they are commonly known, User Experience (UX) and User Interface (UI). UX and UI are essential for the development of new user-friendly tools, through intuitive, efficient and optimized ecosystems. In an increasingly competitive market, UX and UI disciplines are a high added value and serve perfectly to differentiate the competition.
3. Data analysis
Data analysis is a fundamental step in the Latin American proptech industry. By better identifying customer needs and better understanding the patterns of the real estate market, it is easier and more effective to develop solutions or products focused on specific niches within the sector in general.
Making data-driven decisions increases the profitability of companies by attracting a greater number of interested customers, and therefore improves the business outlook, which is key for investors and equity funds seeking returns on the new Proptech projects currently taking place in Mexico.
Nolab: a Proptech project focused on Mexico’s high net worth sector
At Nolab we have developed a digital platform where brokers, developers and independent sellers can publish their projects in pre-sale phase or immediate delivery for marketing in an easy, transparent and secure way.
In addition, they will be able to access the best digital marketing strategies and related services through an innovative integration process with the best ADS tools currently available in the market. Thanks to a user-friendly and intuitive architecture and an infrastructure developed by a great team of engineers, we are innovating the process of buying and selling luxury properties in Mexico, the United States and Spain. Contact us and find out more about how to access this new specialized digital ecosystem for your properties.
Challenges of the Proptech industry in Mexico
The proptech industry faces major challenges given the nature of the financial operations surrounding the business. First of all we find trust: this aspect is fundamental to be able to do business, even more so when we are talking about people’s assets. Confidence lays the foundation for a person to continue with one of the most important financial transactions of his or her life. For the above reasons, it is necessary to be transparent in the information, both for the customer and the seller, in the commercial agreements.What is the real value of the property, how is the price per square meter compared to similar properties or developments, what other factors are involved in the purchase of a house or apartment in a specific area? all these questions require patience and excellent attention to the parties involved to achieve the highest number of conversions and build a strong brand.
What is the future of proptech in Mexico?
Data collected by Forbes, indicates that in 2016 the investment by real estate developers in digital platforms was no more than 10% of their budget. By 2018 this figure increased to 30% and during the pandemic saw growth of up to 90% and 95% in digital investment.
It is clear that the digitization of more traditional services and businesses is a universe where there is still much work to be done. Proptech in Mexico is experiencing accelerated growth and this pace is expected to continue in the coming years. In addition, the integration of new technologies goes beyond those mentioned above; blockchain, crypto, digital identities, metaverses, process automation and machine learning will be concepts with which we will become increasingly familiar.
What do you think about this developing industry? Follow us on our various social networks and find out what Nolab has in store for investors and clients in Mexico and around the world. If you need more information, contact us and get all the details.
