Creativity, innovation and success; these are the 3 pillars under which Facebook has developed a digital platform with more than 2,958 million active users by January 2023. And that it has recently decided to change the rules of the game once again under the Meta’s new ideology. It is in this context that the company based in Menlo Park, California, has decided to bring for the first time to Latin America the Meta Video Awards; an event that rewards and recognizes the most talented teams in Latin America for creating digital campaigns that connect with people, meet and exceed objectives. Find out below everything you need to know about the Meta Video Awards and who the finalists are…. → PS: We are nominated!
What are the Meta Video Awards?
The Meta Video Awards is an annual celebration that aims to reward brands, agencies and content creators who have produced the best video work within Meta’s platforms, including Facebook, Instagram and WhatsApp.
In this first edition for LATAM, the Meta Video Awards celebrate the work of important brands in Mexico, Brazil and Argentina. We hope that more countries will join soon, as creativity is something that distinguishes the countries of Central and South America. The awards recognize the excellence and creativity of brands in different industries and sectors that have exceeded their own business objectives through the implementation of digital marketing material and strategies on its Meta Business Suite platform.
Registering a project to be nominated is simple, it is done directly on the Meta Video Awards portal. However, what is really complex is to achieve an experience that genuinely reflects, demonstrates and achieves the objectives set;
“The high-value experience is relative to the product. One piece of advice I could give to content creators who want to participate is that they should create from emotion. If it doesn’t excite, it doesn’t work. And one of the things you have to do to convey the relevance of what you want to communicate is emotion. For the Zero 5 Hundred campaign, for example, the objective was to generate a “wow effect” in a very select audience. We are talking about the most ambitious and luxurious residential project, according to Forbes, in Latin America”. Agustín Yler, CMO of Nolab , commented.
Categories and companies nominated in the Meta Video Awards
Currently there are 3 categories where companies can compete, you can review the complete list of nominees in this link. Here are a few of them.
Full Funnel Strategy Video
Awards are given to video projects that demonstrated the best planning, implementation and measurement of their digital campaigns.
In the Full Funnel Video Strategy category we find brands such as Bayer, Heineken, PepsiCo, Uber, Google and of course, Nolab. We are very happy and proud to be nominated together with internationally recognized companies that have achieved great advertising campaigns over the years. In addition, our in-house team of marketing specialists is competing directly against major international agencies such as Ogilvy and Leo Burnett.
“This nomination means a lot, we are a company that is growing. When we got the news that we were nominated among so many brands: Heineken, La Roche Posay, PepsiCo and the best agencies, and among all the giants there is also Nolab…. it was an incredible experience. We didn’t really understand what it meant, but over time we came to understand that we were participating in a highly competitive and specialized category”.. – Agustín Yler.
Creativity in Video
The jury evaluates how the main message of the campaign was transmitted through the different formats and tools that Meta platforms offer. Other KPI’s such as reach, interactions and conversions are taken into account here.
This category is one of the most competitive. Brands such as Nestlé, Bayer, Mercado Libre, PepsiCo, Uber, Volkswagen, Nike, Movistar Natura, among others, participate here. We also found important creative agencies such as Ogilvy, VMLY&R, Leo Burnett and more.
Diversity, Equity and Inclusion at Accion
This category recognizes and rewards companies that have taken a clear and supportive stance on issues of visibility, inclusion and human rights.
The companies nominated in this category have proven to be pioneers in diversity and inclusion for their employees and customers, so even though there is only one winner, they all absolutely deserve our recognition. Brands such as Avon, Google, L’Oreal, PepsiCo and agencies such as VMLY&R, as well as Wunderman Thompson and LEW’LARA\TBWA .
“Historically, the real estate market has been highly lucrative, and that very nature of the industry has kept it conservative in its practices and methods. That is why, While one of Nolab’s main objectives is to modernize and automate transactions digitally, and with the help of tools such as Artificial Intelligence, another very important one is the inclusion and diversity of talent in the company. Through innovation in the real estate sector we are facilitating transactions across borders and in holiday destinations around the world.” – Daniel ObregonThe company’s CEO.
Innovation and creativity; the drivers of change at Nolab
Nolab is a company formed by talent specialized in real estate, sales, digital marketing and technology. Nolab’s main focus is currently the marketing of luxury real estate in the main vacation and cross border destinations in Mexico, Spain, Portugal, the United States and soon more countries around the world.
The project led by Alfredo Obregón and Daniel Obregón has developed a powerful , intuitive and secure digital platform to boost sales and facilitate the tracking of potential customers in real time .
Through Nolab’s app, users will be able to discover valuable insights from the high-end real estate market, as well as manage their own property catalog, schedule more appointments and track the performance of their active digital campaigns, all in one place.
Today, Nolab’s mission is simple: to provide a scalable and effective ecosystem for marketing high-value properties anywhere in the world.
Alfredo Obregón, COO at Nolab
The project that is changing everything: Zero 5 Hundred.
Cero 5 Cien is considered by many experts in the real estate industry to be the largest luxury residential project in Latin America. The development is led by Grupo Gicsa in the financial part and Grupo Arquitectura in the strategic and general part of the project.
Named by Nolab as “The Best Kept Real Estate Secret of the CDMX”, Cero 5 Cien is a revolutionary concept of habitability that combines the best of living in nature with the best of luxury and comfort that the city has to offer. All this just minutes away from the main financial centers of the CDMX such as Polanco, Santa Fe, Bosques de las Lomas, Interlomas and Paseo de la Reforma.
During the artwork creation process “The segmentation and development of the digital experience in the campaign was key to conveying that emotion. We obviously used the entire funnel. We start with the attraction, visits to the website and conversion of those leads through profiling forms. Much of the initial material and renderings were provided by the client, and then we recorded our own material on site. That’s what allowed us to trigger more sales, even above the average price at Cero 5 Cien. – Agustín Yler.
The project has an artificial lake of more than 6,000 m2 and approximately 28,000 m2 of green areas. In addition, Cero 5 Cien has all kinds of amenities for the whole family: cinema, virtual simulator, spa, gym, beauty salon, barbershop, swimming pools, bowling, paddle tennis and tennis courts, and much more .
The luxury residences range in size from 393 m² to 1,030 m². These dimensions allow owners to define the quality of materials, distribution, and interior design as they wish. +
Nolab’s nomination for the Meta Video Awards has been an awakening, a realization of the work we do and how it impacts on an industry as large as real estate and not only that, but also on the trends of ambitious projects, avant-garde architecture and modern space design.
