2023 has been the scene of important technological advances and launches that open up a new range of possibilities for the world’s industries. In the specific case of real estate, we previously talked about how to use ChatGPT and how to use ChatGPT and Midjourney to drive property sales, as well as how to use ChatGPT and Midjourney to drive property sales. and, in addition, from nolab we have presented the first property appraiser specializing in the luxury sector in Mexico. In this context, today we will talk about the new tool developed by the giant of internet searches and queries, Google. Discover below what Google Bard is and how to use it to improve your real estate transactions .
What is Google Bard?
What is it and why does Google Bard raise a new world of possibilities for marketing properties around the world? Google Bard is a large linguistic model chatbot developed by the Google AI division. It is based on the LaMDA (Language Model for Dialogue Applications) linguistic model, which was trained on a massive dataset of text and code. In principle, Bard can generate text, translate languages, write different types of creative content and answer your questions in an informative way, and in upcoming updates it will be able to develop and manage digital marketing campaigns through Google’s ad platforms automatically.
How does Google Bard work?
Google Bard uses a process called machine learning; a type of artificial intelligence that allows computers to analyze and learn from data. One of the main differences between Bard and ChatGPT is that Bard, being a native Google tool, connects directly to the Internet on a permanent basis to provide updated answers. For the time being, this is not the case with ChatGPT, since this model uses its own database, which is updated with data up to 2021.
To start using the tool all you have to do is go to its official site and start making requests through prompts. At the moment Bard works only with English queries, but it is expected that it will soon be able to interact in many more languages.
What can Google’s AI tool do today?
More and more technology companies are integrating specialized functions with AI for native content development. Although the offer is wide, there are still few tools that really offer a 360° experience that fits today’s real needs. Google Bard currently promises 4 key capabilities:
- Answer questions in an informative manner.
- Generate different creative text formats: descriptions, titles, poems, code, emails and more.
- Translate texts into more than 133 languages.
- Help the user learn new things by providing answers in an informative manner, even if the questions are asked in an extremely open-ended or awkward way.
How to use Bard to generate better property content?
Although the tool is already available, Google Bard is currently in an “experimental” stage. As of today, it is not yet able to deliver all the benefits that the platform promises. However, user queries constantly strengthen the tool to provide better solutions.
Bard is currently able to generate better content for the real estate sector as follows:
- Generating property descriptions: Google Bard can be used to generate property descriptions that are accurate, attractive and informative. This can be done by using a variety of writing styles and techniques, such as storytelling, humor and data visualization.
- BlogPost Development: Google Bard can be used to write blog posts about luxury properties. These blog posts can provide information on the latest trends in luxury real estate, as well as tips for buyers and sellers. In fact, this very informative article about the tool is developed with the AI Google Bard… at least by way of inspiration. Remember that this type of tool should be taken as a source of additional information to avoid plagiarism. That is why it is always advisable to write your own online content.
- Social media content creation: Google Bard can be used to create social media content about luxury properties. This content can be used to promote your listings and attract more attention to your business.
How can Google Bard help sell more properties?
While you already know some key actionables that the tool can currently execute, there are more possibilities to improve other aspects that are not only related to content generation. Let’s take a look at them below.
- Increased productivity: Through pairing with other Google solutions such as Calendar and Gmail, Bard has the ability to schedule property visits, send emails automatically and generate up-to-date reports.
- Faster customer service: As an artificial language model, Google Bard can help real estate companies provide better customer service by answering questions faster and with accurate information.
- Increased sales closings: Bard can help real estate consultants close more deals by generating leads through digital campaigns, as well as qualifying prospects and negotiating contracts.
