Imagine having access to the most powerful virtual assistant of all? In recent years we have witnessed technologies such as Siri, Alexa or Cortana, however, everything is about to take a 180° turn in the interaction of humans with computers. Find out below how to use ChatGPT and Midjourney tools to boost your real estate sales in 2023.
What is ChatGPT?
ChatGPT is a tool based on an Artificial Intelligence language model that provides answers through a fluid, real-time conversational system. To obtain accurate information, it is necessary to feed the tool with clear and concise prompts. ChatGPT has proven to be highly effective in developing original content and building digital ecosystems with code thanks to the quality of the information it stores on its servers and the way it processes it.
On the official OpenAI website you can consult official documentation and tutorials to better use the tool.
What is a prompt and how to create one effectively?
In relation to the world of technology, a prompt is a set of indications used to guide AI systems to obtain concrete results . To create good prompts that provide accurate results, it is necessary to meet the following characteristics in the prompt:
- Clarity: the request must be clear, this is achieved by asking for a specific actionor through a question that is not complex.
- Specificity: as long as the request is as specific as possible as to the desired outcome, the AI will be able to work more efficiently.
- Additional information: In addition to providing you with answers to unfamiliar topics, ChatpGPT can help you improve content you have developed. You can do this by integrating a request and then integrating your original content to find improvements to your information.
- Use of natural language: a good prompt must be easy to understand for the tool, therefore, using natural language, without technical, specialized or niche terms, can help to obtain a better result.
Avoid at all costs the use of ambiguous questions, for example:
- When am I going to sell my apartment?
- Tell me the number of rooms I need in my dream house.
Instead of the above examples, you should ask clear and precise questions or requests:
- What are the best real estate digital marketing strategies in 2023?
- How to prepare an open house that will help increase interest in a property?
- Write the characteristics of a good advertising copy to sell a house.
How can you use ChatGPT to improve your real estate sales?
There are a number of ways to leverage ChatGPT to boost your real estate sales in 2023, some of the most interesting of which have to do with the data analysis through the tool, or the generation of automatic answers to frequently asked questions. On the other hand, ChatGPT can help in the generation of attractive texts for the sale of real estate, including obtaining specific keywords for SEO positioning.
What is Midjourney?
Midjourney is a tool that uses stored data to develop original graphic materials through artificial intelligence. Through machine learning, Midjourney is able to analyze and understand patterns and trends in design to create original content. The tool is capable of developing artwork in a wide variety of styles; realism, comics, drawings, paintings, illustrations, graphics, among others. Midjourney’s goal is not to replace the artists and content developers in the world, its goal is to facilitate the development of artwork so that artists can unlock their full potential.
How to use Midjourney to develop powerful images?
Creating images with Midjourney is very easy. Learn how to use it below:
- Step 1: Create a Discord account. There are currently forums on this platform that facilitate the development of AI-generated material.
- Step 2: Create an account on Minjourney.com
- Step 3: Enter the Midjourney forum on Discord, at the bottom you will find a command bar where you can start experimenting with artificial intelligence through the command “/” followed by “prompt”. Remember that all directions must be in English.
- Step 4: In order to create new graphic materials with AI you can use photographs or renders that you already have. First you need to upload the image to the forum, then copy the web address of that image and add it before the next prompt. The command to use is /imagine in the bottom bar.
Comments on ChatGPT and Midjourney
- In ChatGPT you can write in English, Spanish or any language you wish. The tool is capable of working with several languages.
- Your conversations will be saved in the ChatGPT history.
- In Midjourney it is currently only possible to add prompts in English.
- Remember that all the artwork you generate will be saved in your Midjourney profile.
- As with ChatGPT, a good Midjourney prompt should be clear, concise and unambiguous.
Here is an example of a good prompt to develop amazing material.
“Create a professional and realistic rendering of a real estate where the space is adapted with an industrial, minimalist and modern style, in addition, there must be armchairs, paintings, a table, mirrors and other elements of a house”With the above prompt and using an interior photograph of one of our most exclusive luxury developments in Mexico City, Parque de los Príncipes we have developed unpublished graphic material to imagine the spaces in new ways.
Here is the result elaborated with Midjourney in Discord, remember that it is a reinterpretation of the spaces, with predefined styles or elements, but retaining the essence of the project .
What are the best practices to implement in the use of artificial intelligence for marketing?
The use of artificial intelligence for the development of original material should not necessarily be a negative thing, as long as it is used responsibly and there is transparency in its use. What would have happened if engineers or architects 30 or 40 years ago had not used, for example, AutoCAD software? Without a doubt, 2D and 3D modeling would not have had the advances we see today. A very similar case occurs today with tools that integrate artificial intelligence for the development of better content and better user-focused experiences.
What did you think of this information? It is important to note that this article has been developed with ChatGPT and Midjourney tools to exemplify the rendering development process.
At Nolab we hope this information will be useful for the project you are about to undertake, if you need more help with the subject, contact us at .
