Is it possible to innovate in a sector as traditional as real estate? The current and ever-growing trend says yes, and furthermore, this trend promises to revolutionize the way people invest in high-end properties. Discover below everything you need to know about Branded Residences in Mexico and the world; from the perfect fusion of luxury and comfort in a traditional property for the most discerning, to the integration of first-class resort services, characteristic of some of the most important hotels in the world. In this article, we will explain in detail what branded residences are, their origin and evolution, their distinctive features, the advantages of investing in them, and offer advice for those interested in entering this exciting real estate market.
What are branded residences?
Branded residences are residential buildings affiliated with the hotel industry, usually luxury, and their great differentiator compared to other types of properties is the offer of luxury services in an intimate and personalized environment. While branded residences are mainly intended for tourists who want the privacy of a home, but with all the benefits and advantages of being in a hotel, the trend is for investors to acquire these types of properties to invest and live in some of the most important countries in the world, such as the United Arab Emirates, China, Indonesia and, of course, Mexico.
Where did the concept of branded residences come from?
It is important to recognize that the concept of branded residences in the real estate industry is not new, but has gained popularity in recent decades thanks to the growing demand for more personalized and exclusive travel experiences. They first emerged in the 1920s with the creation of the Sherry-Netherland hotel in New York, but it wasn’t until the 1980s that they began to become popular with well-known hotel brands such as Marriott International, Hyatt and Four Seasons.
Since then, branded residences have experienced steady growth around the world, and Mexico has been no exception. With the increase of luxury tourism in the country, more and more international hotel brands have entered the branded residences market, offering investors the opportunity to acquire exclusive properties with all the services and amenities of a high-end hotel.
What are the main characteristics of branded residences?
Branded residences are distinguished by integrating a range of elements that provide a resort-like lifestyle, which makes them an ideal destination for both tourists and investors. The following are some of the most relevant features:
- High-end services and amenities: Can you imagine picking up the phone in your room at midnight, in your own home, and ordering from any a la carte menu for dinner? Branded residences offer this possibility in addition to a wide range of luxury services and amenities, ranging from 24-hour concierge and security to access to spas, fitness centers, child and pet care, access to recreational areas and more.
- Security and privacy: Being affiliated with a luxury hotel, larmed residences offer a high level of security and privacy 24 hours a day, making them a popular choice for people looking for an exclusive and secure year-round living experience.
- Return on investment: Investing in branded residences can be highly profitable, as they offer the opportunity to generate income both through the rental of the property when it is not being used as a primary residence, plus the capital gain also influences the increase in appreciation of the value of the property over time.
- External management: Forget about having to worry about the general maintenance of the residence, as well as cleaning and tax payments. By acquiring a branded residence you obtain the management of the hotel industry to which the property is affiliated.
Advantages of investing in branded residences
Investing in branded residences offers a number of significant advantages for investors, among which the following stand out:
- Unique comfort: You could truly live like in a luxury resort all year round. These types of properties confer a high degree of prestige and exclusivity, as they are usually located in privileged locations and offer luxury services and amenities.
- Investment portfolio diversification: Branded residences offer a unique way to diversify the investment portfolio, as they combine the benefits of real estate investment with the services and amenities of a high-end hotel.
- Value appreciation potential: Branded residences tend to experience value appreciation over time, making them an attractive long-term investment.
Tips for investing in branded residences
For those interested in investing in branded residences, here are some useful tips to keep in mind:
- Research the market: Before investing in a branded residence, it is important to research the local real estate market and become familiar with the trends and investment opportunities in the area.
- Evaluate the profitability potential: It is critical to evaluate the profitability potential of a branded residence before making an investment. This includes considering rental income, maintenance costs and any other relevant financial considerations.
- Consider location: Location is a key factor when investing in branded residences. It is important to choose a property located in a desirable area with a high potential for value appreciation over time.
- Work with a specialized real estate agent: Working with a real estate agent who specializes in the branded residences market can help investors find the best investment opportunities and navigate the buying process successfully.
Loma de la Palma I: year-round luxury resort living.
Can you imagine living in a luxury hotel every day? Loma de la Palma I is an urban oasis where the highest quality of life merges with nature in Mexico City. With more than 25 exceptional amenities, this development offers an unparalleled lifestyle that combines the tranquility of the forest with the comforts of a luxury resort. From an artificial lake of more than 6,000 square meters to lush green areas, every detail has been carefully designed to provide its residents with a unique living experience.
Immerse yourself in a world of comfort and wellness with event rooms, gourmet areas, entertainment areas for all ages, spa, gyms, swimming pools, sports courts and much more. In addition, the spaciousness of each of the apartments, ranging from 393 m2 to 1,030 m2, allows you to customize your home according to your tastes and needs, creating a private and exclusive refuge in the middle of the metropolis.
What did you think of this incredible residential concept in the city? Undoubtedly, innovation in real estate through branded residences represents the future of luxury real estate investment in Mexico, offering investors the opportunity to acquire exclusive properties with all the services and amenities of a high-end hotel.
With their unique combination of privacy, security and profitability, branded residences are an attractive option for those looking to diversify their investment portfolio and enjoy an exclusive and luxurious living experience.
